Visual Design

These projects consist of print design, along with digital / UI design.

Chubbies Brand Identity The men's apparel brand, Chubbies, needed a refreshed brand identity to go along with its updated customer demographic. This included a brand guideline book with examples of touchpoints, such as clothing hang tags, mobile and desktop website design, signage, and billboards.

Enfamil Feeding Guide and Brand Touchpoints Print design 

Lexus Service Scheduler Lexus looked to improve their customer experience when it comes to their mobile dealership service scheduler.

I was tasked with redesigning the experience technically and visually from the moment a customer visits a dealer site to the post-booking mobile and email communications.

This includes creating a greater branding connection between the service site and Lexus, drafting a personalized tone of voice for communications, providing a more robust visual format, and streamlining the booking process while still maintaining a customizable platform with several service experience options not before available.
Nike Genesis Prototype internal CMS for the NIKE R&D team; data visualization, UX/UI, web

New York Korean Film Festival  Print design; role: graphic designer: programs, ID badges, postcards, and flyers

China Pathfinder With Seven Mile Media, we created a data-driven microsite for The Atlantic Council Geoeconomics Center’s China Pathfinder initiative. The site features more than 30 custom data visualizations including a flagship dashboard visualization as well as visual deep dives into six financial indicators.

In addition to creating the interactive, we were also tasked with creating the visual identity of the new initiative. This included the logo design, color palette, and additional branding features such as the data visualization guidelines and overall brand identity.

View project here

Enduring Earth Website DesignWe were tasked with designing a website that details the goals of a new initiative, Enduring Earth, for potential investors and the media.

Enduring Earth is a collaboration of The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund and ZOMALAB, the family office of Ben and Lucy Ana Walton. It is an initiative focused on using Project Finance for Permanence to accelerate conservation and community development around the world

View project here

Poster Series