Lexus Service Scheduler Lexus looked to improve their customer experience when it comes to their mobile dealership service scheduler.

I was tasked with redesigning the experience technically and visually from the moment a customer visits a dealer site to the post-booking mobile and email communications.

This includes creating a greater branding connection between the service site and Lexus, drafting a personalized tone of voice for communications, providing a more robust visual format, and streamlining the booking process while still maintaining a customizable platform with several service experience options not before available.