Visual Design
I was tasked with redesigning the experience technically and visually from the moment a customer visits a dealer site to the post-booking mobile and email communications.
This includes creating a greater branding connection between the service site and Lexus, drafting a personalized tone of voice for communications, providing a more robust visual format, and streamlining the booking process while still maintaining a customizable platform with several service experience options not before available.
In addition to creating the interactive, we were also tasked with creating the visual identity of the new initiative. This included the logo design, color palette, and additional branding features such as the data visualization guidelines and overall brand identity.
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Enduring Earth is a collaboration of The Nature Conservancy, The Pew Charitable Trusts, World Wildlife Fund and ZOMALAB, the family office of Ben and Lucy Ana Walton. It is an initiative focused on using Project Finance for Permanence to accelerate conservation and community development around the world
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